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Health Market Planning will establish tracking to monitor how the implementation of market strategies are performing against goals, diagnoses the reasons for performance, and then help you course correct or enhance, if necessary.
Both internal organizational measures, such as operations, and external market measures need to be tracked to understand and diagnose what is driving performance.
Tracking can include product performance and adoption, quality and success of the customer experience, customer relationship strength, marketing campaign lead conversion, brand awareness and associations, utilization of health services and many more depending on your goals.
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